A young captain demobilized from the army, in search of a better life, comes to Moscow. All attempts to earn money honestly for housing and food end in failure. In addition, he owes a large sum to his comrade in the military school, who has long abandoned the army and is successfully dancing striptease in one of the capital's clubs. To pay back the debt, the hero agrees to work in a striptease and from that moment becomes a professional gigolo.
n Belgium he was called Jean, in Russia - Ivan Sergeevich. A world sports star, a Formula 1 hero, returns from exile to become the owner of Empire, a large trading company. He doesn’t understand much about modern Russian life.
An ordinary beer saleswoman Lyubasha accidentally became an advertising star and became famous throughout the country. Advertising agency manager Zhora is proud and happy, her parents are happy, her aunt and uncle are happy, only Lyubasha’s boyfriend Lesha is deeply unhappy, who is jealous of Lyuba for everyone and even for advertising.
A film-report about one day of work of a television film crew, "making" city news. On this day, student Pasha comes to the group for an internship. One day of practical work was enough for the young man to understand the difference between his romantic ideas about journalistic work and the harsh and ruthless reality.
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